The healthcare industry in the United States is one of the best in the world, but what about the nutritional industry. Many would argue the U.S. lags behind other developed nations when it comes to alternative medicine and dietary supplementation. People trust the medical industry and they tend to eat whatever they want and let the doctors prevent them from suffering the consequences. Elsewhere in the world, people focus more on healthy lifestyles, and there are trends in the supplement manufacturing industry that the U.S. (and you) might find worth paying attention to.
As with any product, people have different tastes throughout the world. You might ask, “Even in Nutra Manufacturing?” and the answer would be, “Yes.” In the United States alone, people live different lifestyles. You may find people are more active and interested in taking dietary or nutritional supplements in Southern California than they are in the Midwest. Southern Californians have plenty of sunshine throughout the year to enjoy the outdoors, and many do so with ferocity. When batting down for snow, you’re less likely to head outside and take a jog.
How does this pertain to Nutra Manufacturing? A developer must take this into account. The SoCal (southern California) mindset might be to take muscle-building supplements and feel-good herbs, while the Midwest mindset might be to lower blood pressure and fight high cholesterol. This isn’t intended to sound judgmental to those who live in either place. It’s simply meant to demonstrate one important trend in the supplement industry: Know your audience. No matter where you sell your nutritional and over-the-counter supplements, you must sell what that demographic is looking for.
Is this really important in Nutra Manufacturing? Yes, because the industry is growing, so you’ll want to make certain you do your demographic homework. This is an excellent industry to get into. Global forecasting for supplements are projected to continue to look positive through the year 2020 and be honest, they’ll continue to rise as the industry morphs to meet more consumer demand. More people are jumping on the healthy lifestyle bandwagon, and social media is also giving the industry a huge boost. Many follow social media stars that specialize in health and fitness.
In particular, botanical and herbal product sales are booming and show no signs of slowing down. Many people cannot get enough of social media discussions on natural lifestyles. Magazines that promote healthy lifestyles remain popular, even in the digital age, and people purchase and consume botanical and herbal products at record-setting paces throughout the world. Part of what fuels the growth of this industry in the United States is the country is finally catching up to alternative medicines that have been popular for centuries elsewhere, which begs one to ask, “How does alternative medicine influence Nutra Manufacturing?”
The more the U.S. embraces different forms of alternative medicinal practices, the more specialty categories rise in the botanical and herbal supplement industry. Experts agree that specialty categories are growing in the United States and throughout the world, so those interested in jumping on this bandwagon should find a specialty. Can you do that in Nutra Manufacturing? Yes, but you need to be an expert, so don’t go into this blindly. You can’t manufacture the next athletic enhancement product if you don’t know what you’re doing, so don’t try it.
Are there experts that can help novices in Nutra Manufacturing? Yes, and it’s wise to seek their advice. It’s also wise to seek the advice of alternative practitioners and nutritional doctors. For example, if you are interested in manufacturing supplements that fit in with Ayurvedic medicine, study with an established Ayurvedic practitioner and discuss supplementation with him or her. You must know your craft before you can take advantage of these trends and since the trends suggest the industry will continue to grow, education is a good place to start.
You may be asking, “Is there a positive forecast for minerals and vitamins in Nutra Manufacturing?” Yes, there sure is, so if you would rather take advantage of these trends in a more traditional manner, you can. The vitamin and mineral industry shows no signs of slowing down, particularly in light of recent trends in vitamin B and D deficiencies, which presents a simple bottom line: There is a place for nutritional and over-the-counter supplementation for anyone ready to follow the trends, so find your niche, know your demographics, and work with experts in this industry.