Private label bodybuilding supplements come in many types, and they’re used to many different types of businesses, now more than ever. With customer experience quickly outpacing traditional value metrics, including common-wisdom crunch points, such as price ‚in retail and consumer-facing service industries, brand continuity is shifting from a luxury ad strategy to a competitive imperative. Basically, gyms, juice bars, retailers and many other types of organizations that choose to carry their own private label bodybuilding supplements have a chance to offer a customized consumer experience. Depending on the market, this advantage can make or break a business.
Private gyms and sports clubs have a unique opportunity to solidify their brand identity by offering private label bodybuilding supplements to members. Social media influencers or direct-sale brands that leverage such individuals’ popularity in online networks ‚could also take advantage of offering branded supplements. Even if it’s just one popular daily-use product, such as whey powder, a custom-labeled supplement could drive loyalty, increase program engagement, and offer a win-win upsell option. Additionally, it’s free advertising. Every time the customer scoops out a portion of the substance, it’s a positive reminder of the relationship with the brand.
There are many different types of supplements out there for bodybuilding athletes, but they can be split up into three rough categories:
- Training and recovery support
- Dietary supplements
- Calorie intake
Depending on the business in question, inventories might include items from just one of these categories. For example, a small bodybuilding club might want to order creatine or pre- and post-workout formulas out of the training and recovery support category: something easy for members to carry in their gym bags or purchase in a pinch. A fitness beverage foodservice business, such as a juice bar in a large gym, might decide to sell bottled supplements and protein powders for customers to use at home.
Apart from whey powder, which nearly every type of athlete consumes, there are a few types of supplements that are especially popular in the bodybuilding community. However, the popularity of most substances tends to change over time. The reason: bodybuilders are often motivated strongly by social value as well as the performance-enhancing values that are a core concern of the athletic gear and accessory industry as a whole.
In other words, while sales performance for a given supplement is partly driven by quality and product details, it is also dependent on brand perception and consumer trends. This is why it often benefits retailers and wholesalers alike to be proactive with their merchandising and inventory. Common examples include keeping a stock of customer favorites, such as creatine and whey, designing customer-facing product display to highlight the latest trends, and engaging influencers, such as personal trainers or social media personalities, to create popular interest.
The most popular private label bodybuilding supplements are market mainstays for a reason. Customers use them at least once a day ‚sometimes more often. The best example of this is whey protein, which some bodybuilders consume along with every meal during certain training phases, such as bulking. Almost every fitness supplement label has at least one protein product, so differentiation occurs at the experience level. Important value factors are brand perception, taste and protein quality.
Creatine is also a highly favored supplement. It’s another must for a brand building a line of private label bodybuilding supplements, whether it’s offered independently or as part of a blend. This amino acid substance is one of the most widely studied sports nutrition supplements out there, and as a result, it’s a reliable seller.
As mentioned before, companies that offer private label bodybuilding supplements would do well to remain on top of the current trends. That also means that sellers need to go beyond the surface movements to understand customer motivations and technical details of products. One example is testosterone support therapy. While hormone treatments are out of favor, there are substances that inhibit testosterone conversion rather than directly modify estrogen and testosterone levels. Knowing the science is also important when selling complex supplements, such as NO2 boosters and post-workout mixes.
The move to invest in a line of branded nutrition products doesn’t have to happen all at once. The key is choosing an inventory item that makes sense to the business model and, of course, to choose a quality supplement.