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Supplement Packaging is Critical to the End-User

Supplement & Vitamin Packaging is Critical to the End-User
Supplement Packaging is Critical to the End-User

People have become increasingly concerned about their mental as well as physical health and wellbeing. Instead of munching on unhealthy snacks and fast food like the earlier generation, people are getting accustomed to watching what they put in their bodies and ensuring that their diet is full of all the essential vitamins and nutrients. But sometimes, because of the current hectic lifestyles, it’s not always possible to get all the required nutrients through everyday diet alone. As a result, more and more people are relying on vitamins and dietary supplements to overcome their nutrient deficiencies and to reap the benefits of a balanced diet. This has given rise to oversaturation and tough competition within the vitamin supplement industry.

In this highly competitive market, while most business owners focus on the supplement formulation and the manufacturing process, one important aspect is often ignored- vitamin packaging. Vitamin packaging is one of the most critical steps of the entire vitamin manufacturing process. With the right type of vitamin packaging and labeling, it isn’t hard to stand out in a sea of competition. This article will explore a few important aspects of the often-ignored step of vitamin packaging.

Not All Supplements Are Packed Alike in Vitamin Packaging

Supplement & Vitamin Packaging is Critical to the End-User
Supplement Packaging is Critical to the End-User

Just as dietary supplements are available in a number of delivery formats, the best way to package them is also different for different formats. Supplement packaging can come in tablets, capsules and soft gels often come in plastic bottles. The packaging process consists of filling the plastic bottles, labeling, sealing and capping. Depending on the type of supplement, a plastic seal is also placed on top of the bottle cap. To absorb any moisture and humidity in the bottle, desiccants are also placed inside. Tablets and capsules can also be packaged in blister packaging. In a single vitamin packet, one or more blisters can be placed.

Powders, on the other hand, are often packaged in packets or pouches. Single dosage stick packs are also quite common. This form of supplement packaging requires specialized equipment like a VFFS or an HFFS machine. Depending on the preference, business owners must look into the packaging capabilities of their vitamin manufacturers. For liquid supplements, bottles are usually the obvious choice. For single-use liquid supplements, pouches and packets are also widely used to avoid refilling the bottles with a counterfeit product. Pumps are used to fill the bottles or pouches with liquid supplements. Then they are capped and sealed through specialized machines. 

The choice of supplement packaging will depend on the type of supplement, target audience, FDA requirements, and the business owner’s business preferences.

Following the Labelling Requirements is Essential

Supplement & Vitamin Packaging is Critical to the End-User
Supplement Packaging is Critical to the End-User

According to the FDA, all supplement labels should have at least these five statements:

  1. The name of the dietary supplement
  2. The net quantity of the contents of the supplement.
  3. Information regarding the actual nutritional value
  4. A list of ingredients
  5. Name and location of the distributor or manufacturer.
  6. Bold FDA disclaimer
  7. Provide standard warnings, suggested use, and directions
  8. Correct “Distributed by:  or with complete domestic address or phone

Failing to follow these FDA regulations can result in product recalls and monetary fines for the manufacturer or distributor.

How Ion Labs Deals with Supplement Packaging and Labelling

Supplement & Vitamin Packaging is Critical to the End-User
Supplement Packaging is Critical to the End-User

Ion Labs has years of experience in supplement packaging and designing labels that are visually appealing while being in compliance with the FDA. For Ion Labs, proper packaging and unique labeling is not just a smart branding tool, but also a means of success or failure for a product. Every label designed at Ion Labs is clear and concise, and carries directions of use, warnings, indicates allergens and accurate nutritional facts and ingredients. Ion Labs boasts in-house Label Control Specialists that ensure that the product’s packaging and labeling are NSF cGMP and FDA compliant. Once the product’s compliance is established, the in-house graphic design team can help create a unique and captivating design that can grab customers’ attention right away.

The right supplement packaging and labels are critical for gaining the trust of the end-users. Any false claims and loopholes in the label or sloppy packaging can instantly turn potential customers away. It is imperative to supplement business owners to invest in quality packaging and label design to ensure that the customers walking through the isles remain glued to their product instead of wandering off. Ion Labs only uses qualified vendors for your packaging needs, who in addition to labels, provide folding cartons, inserts, shrink sleeves, display or point of sale trays and neck bands.