As concerned as new vitamin businesses are about formulating the perfect formula that tastes well, smells nice and is more effective than the rest, they often overlook the importance of rightly packaging the product. A product’s packaging is not only your brand’s voice, but it is also usually your first chance of leaving an impression on your customer’s mind within seconds. Whether you’re selling your vitamins at a physical store or online, the packaging is equally important in impressing and captivating the onlookers and has the potential to quickly convert them into buyers. Although it is the quality of your vitamin supplements that will help you in retaining those buyers and keep them coming back to you, marketing and branding are equally important in today’s saturated market with evolving customer demands. A visually appealing and sturdy vitamin packaging will help your product stand out in a sea of competing products.
Characteristics of a Good Vitamin Packaging
The looks and appearance is not the only factor to be considered when finalizing the vitamin packaging. The significance of the design cannot be undermined, but the main characteristic that cannot be compromised on is its strength. A sturdy packaging will ensure that the contents remain effective and protected from external environmental factors such as heat, humidity, air, and sunlight. Another important aspect is providing accurate information on the label that the consumers need in order to make an informed decision. With regards to labeling your vitamins, there are certain guidelines that must be followed to avoid getting into trouble with the FDA. While high-quality packaging can protect the efficacy of your vitamin supplements, its unique design and captivating graphics can attract new customers and garner their interest.
Popular Vitamin Packaging Options
There are different forms of packaging available for vitamin supplements. Vitamins can be packaged in a blister packaging that can keep each pill separated and protected individually in a plastic sheet. This is one of the most common forms of vitamin packaging for pills. Other than that, there is stick packaging that’s ideal for powder formulations and fin packaging for controlling the dosage, suitable for liquids, powders and pills alike. Nowadays, you can choose from a variety of vitamin packaging options such as:
- Shrink Wrapped Containers
The importance of Label Printing
A proper label on your vitamin packaging is important for portraying the characteristics of your products. A simple, bold and to-the-point label can give your customers all the information they need to know about your product. From the ingredients to the quality claims, a well-designed label imparts it all. The design of your label needs to be aesthetically pleasing with accurate typography and absolutely no errors or dubious claims. Your products should be designed and labeled keeping in mind consumer psychology and good marketing tactics.
The Significance of Choosing a Vitamin Manufacturer with Turn-Key Solutions
Packaging and labeling is something that you should keep in mind when choosing a custom vitamin manufacturer. Choosing a manufacturer with turn-key solutions can help you in focusing on your business while your manufacturer provides end-to-end solutions encompassing vitamin manufacturing, testing, bottling, labeling, and shipping. This way all involved processes will be in the hands of an experienced and reliable partner while you can spend your energy, time and efforts in establishing and expanding your business. Another important factor is that the manufacturer should have an in-house Label Compliance department to ensure that your product’s label is compliant and does not carry the risk of being called back when selling and advertising.
Ion Labs not only boasts an in-house Label Compliance department, but it also has extensive industry knowledge and experience. Ion Labs has all the facilities and talent to design labels that are creative and FDA compliant. With cutting-edge technologies and in-house graphic designers, Ion Labs can partner with you to design vitamin packaging and labels that can make all the difference between the success and failure of your product.
To learn more about the importance of clear, concise and compliant labels and the packaging and labeling services of Ion Labs, you can also visit: